Engaging Your Audience with Video

When Clear Measure approached us about the idea of using recruiting videos on their website, I thought it was a brilliant idea. Instead of just posting a written company and job description, Clear Measure chose to have its employees talk directly to job seekers. That's something that can only be convincingly accomplished through video. Even during job interviews, few people ever get the opportunity to speak to more than a handful of employees, and even then the conversations tend to be brief and superficial. But with video, you can provide professionals who are looking at your company with a variety of positive perspectives about the working environment, culture, goals, perks and so much more - all in under 3 minutes!

Here's another version of the video we posted last week. It's the same concept and shares much of the same content, but this version is aimed at nontechnical professionals. We also created customizable versions of both videos, allowing the client to post job-specific content within the videos. ​

Video is an excellent way to engage with your audience whether it's on your website, at trade shows, or on television. Testimonials are the most powerful way of all to deliver your message. Combine the two, and put it all together professionally in a way that tells a compelling story, and you are all but guaranteed to win the hearts of your audience.

Consider investing in recruiting videos like this one, individual testimonials about your products or services, or even video cases studies that go in depth with your employees and one of your clients about a specific, successful product or service you provided. If produced in a careful and thoughtful manner, videos are great for your company's brand, image, and work perfectly on your website and social media. Video doesn't have to be scary or overwhelming. Contact Studio Roho today, and let's talk about how we can use the power of video to help meet your goals.